Each year, National Veteran Small Business Week is a powerful reminder of the contributions that Veteran-owned businesses make to our economy, our communities, and our country. Celebrated during the first part of November, this week serves as a great opportunity to recognize and support those who have served in the military and now serve in our communities as business leaders, job creators, and advocates for positive change.
Veterans often bring a unique blend of skills to the business world, including leadership, resilience, and a strong commitment to service. Transitioning from military service to business ownership is a significant shift, yet many Veterans have turned their military skills into entrepreneurial success. Here are some ways to support these Veteran-owned businesses and ensure they thrive during National Veteran Small Business Week—and beyond.
Shop with Purpose: Buy from Veteran-Owned Businesses
One of the simplest yet most impactful ways to support Veterans in business is to consciously choose to buy from Veteran-owned brands. Whether it’s dining at a Veteran-owned restaurant, hiring a Veteran-owned service company, or purchasing products from Veteran-owned retailers, your dollars directly contribute to the success of these enterprises. Many Veterans and military spouses start businesses to serve others, so their work often embodies values of integrity, hard work, and quality.
Local chambers of commerce, online directories, and organizations like the U.S. Small Business Administration (SBA) provide directories of Veteran-owned businesses. Even shopping online, you can often find e-commerce stores proudly displaying their Veteran-owned status—making it easy to support these businesses wherever you are.
Share Their Stories on Social Media
Raising awareness is a powerful way to support Veteran-owned businesses. During National Veteran Small Business Week, take to social media to highlight a Veteran-owned business you support or recommend. Share their story, tag them, and use hashtags like #VetBiz, #SupportVeterans, or #VeteranOwned to amplify their reach. This not only helps businesses gain exposure but also introduces your network to their products or services.
Sharing stories also encourages other consumers to consider where they spend their money. By highlighting Veteran-owned businesses, we can help connect people with causes and services that they’re passionate about supporting.
Leave a Review and Spread the Word
Positive reviews are vital for small businesses, especially those that may not have the marketing resources of larger corporations. Leaving a thoughtful, positive review on Google, Yelp, or social media platforms can go a long way in helping Veteran-owned businesses attract new customers. In today’s digital age, people often check reviews before making purchasing decisions, so each positive review matters.
Take it a step further and recommend these businesses to friends, family, and colleagues. Word-of-mouth referrals have a huge impact and are often a deciding factor for new customers.
Consider Contracting and Partnerships with Veteran-Owned Businesses
If you’re a business owner or in a position to make purchasing decisions, consider contracting with Veteran-owned companies. Veterans often bring valuable expertise and leadership skills that can translate into high-quality services and products. By making an intentional effort to partner with these businesses, you not only help them succeed but also bring valuable talent and commitment into your own organization.
Many Veteran-owned businesses also bring innovative solutions and fresh perspectives to various industries. By partnering with them, you help diversify your business relationships while showing your commitment to supporting Veterans in the business sector.
Support Veteran Business Programs and Organizations
Organizations like the SBA’s Office of Veterans Business Development (OVBD), IVMF Buy Military – Owned Shopping Guide, and Spouse-ly provide essential resources, mentorship, and training for Veteran entrepreneurs. By supporting these programs—whether through donations, volunteering, or participating in events—you help sustain crucial services that equip Veterans with the skills and resources they need to build thriving businesses.
These organizations also support advocacy efforts that are vital for the long-term success of Veteran entrepreneurs. By advocating for policies that provide grants, loans, and other resources, we can help to level the playing field and provide Veterans with the support they need to succeed.
The Lasting Impact of Supporting Veteran-Owned Businesses
When we support Veteran-owned businesses, we’re investing in the success of people who have dedicated their lives to serving our country. We’re also helping to strengthen the fabric of our communities and drive economic growth. The grit, resilience, and commitment that Veterans bring to their businesses are qualities that elevate our communities, fuel our economy, and inspire those around them.
Let’s make this National Veteran Small Business Week memorable by taking concrete steps to show our support for these businesses. Whether you make a purchase, share a story, leave a review, or attend a local event, every action makes a difference. Together, we can help create an environment where Veteran-owned businesses can thrive all year round.